Gartner Catalyst Conference
29 July 2013 - 01 August 2013|San Diego, CA
04:45 PM - 05:30 PM
Wednesday 31 July
C21: Shortcuts and Sabotage in Social Media
Whether using social media tools to communicate externally or internally, the same rules apply. Applying a few real-world techniques — distilled from years of tweeting and blogging that has created tens of thousands of followers — can help you avoid common traps, improve your signal-to-noise ratio, and increase your relevance to all readers. This session answers the following questions: • What are the shortcuts to relevance? • What happens when you loan your credibility or borrow another’s? • What are the surefire ways to sabotage your online presence (and how can you avoid them)?